August 19, 2022

Humour and satire have nice potential to deliver visibility to and foster important pondering on gender equality points. Seeta & Geeta is a humorous try to assist finish gender discrimination with spirited and considerate depictions of the inequalities ladies face in India. It is a satirical tackle the distinctive desi feminist points which can be nonetheless prevalent in India and showcases a number of the hindering customs that our ancestral forefathers have handed down. 

Filled with wit and scrumptious observations, this ebook captures the lifetime of the fashionable Indian lady – a girl who works arduous, research arduous and builds her personal life however nonetheless has to placed on equity lotions, has completely no say whereas selecting her life associate and has to hearken to her Mummyji and her Mausis and Bhuas who by some means handle to maintain her confused. 

The tales current a slice of life within the lives of girls in numerous Indian cities and cities. It exhibits how these ladies face issues which can be so deep rooted in patriarchy and the way they deal with them to interrupt generational patterns. 

Seeta & Geeta is a satirical tackle the distinctive desi feminist points which can be nonetheless prevalent in India and exhibits the dichotomy that exists in our Society even immediately, regardless of all of the progress that we have now made as a rustic. The ebook highlights the 2 faces of the fashionable Indian lady, and the day by day small and massive battles that they endure. The overarching idea of Geeta exhibits the new age trendy Indian lady who has tailored age-old customs to swimsuit immediately’s atmosphere, whereas Seeta depicts the older model that accepted and adopted all customs blindly. 

It’s a novel that shows the inequalities Indian ladies proceed to face on the floor degree. The tales take care of numerous points, most of which have been declared unconstitutional, but live on and thrive, akin to youngster marriage/gauna, dowry, feminine infanticide, love jihad, acid assaults, darkish pores and skin bias, physique shaming and virginity rituals.

Award-winning serial entrepreneur Anoushka Adya and famend social activist Jyoti Adya determined to take an offbeat viewpoint on the entire ladies empowerment debate to indicate simply how ridiculous a number of the customs and societal attitudes are. 

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Choose up this ebook solely in case you are in search of a rollicking entertainer that by some means manages to convey sturdy messages alongside the best way, with none preaching in any respect. 

“Now we have tried to spotlight the distinctive desi feminist points which can be nonetheless prevalent in India and a few of these customs are practiced solely in India. These customs have been handed down by our ancestral forefathers, and have positively turn out to be irrelevant in immediately’s age and panorama”, says writer Jyoti Adya, Director, Lajja Basis.

“The ebook is an try to indicate the dichotomy that exists, and the 2 faces of the fashionable Indian lady – Seeta & Geeta. The overarching idea of Seeta depicts the docile Indian lady who accepts every thing that Society throws at her and blindly follows it, whereas Geeta depicts the brand new age Indian lady who refuses to be a doormat, questions illogical age-old customs, and embraces solely what is sensible to her”, says Anoushka Adya, Founder and Director, Lajja Basis. 

This ebook is an try to be the voice of thousands and thousands of Indian ladies in India and throughout the globe. 

Desi Challenges: 

On the floor degree, India offers with the peculiarities of what the authors name the “desi feminist’ problem. The problem of equal pay or countering sexism on the office comes a lot later. Girls in India are nonetheless struggling to have their fundamental freedoms ensured at house and in society. Surprisingly, a number of the desi points are distinctive solely to India just like the acid assaults, love jihad struggles and another rituals. 

The refined messages from Seeta & Geeta embody: 

1. Gender needs to be handled as a spectrum, and never as two extremes. As a society, we have to turn out to be extra gender impartial. Males will even assist and be on the forefront of all change. 

2. Training would be the bedrock of all change on the floor degree and rural inclusion is essential to ensure that change to face an opportunity.

3. Outdated customs and traditions that had been set lots of of years in the past must be tailored and re-interpreted to ensure that them to make sense in immediately’s local weather.

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4. Younger Indian ladies want to consider in themselves and in addition perceive that being a woman doesn’t make her the lesser gender.

Lajja Diaries – The Inspiration:

Lajja Diaries is a platform that encourages discourse on Girls’s Rights in India and internationally. Began in 2014, Lajja Basis is an award-winning NGO that has related hundreds of girls through the years, created a neighborhood and has received a number of awards together with Group Developer of the Yr by IIT Delhi and an award from Mr Akshay Kumar for his or her slum menstrual hygiene camps.

Lajja began as an internet platform, to felicitate the gender discourse on Girls Rights in India, and went viral quickly after. Lajja Diaries has a neighborhood of over 75,000 ladies on-line and the muse collaborates with numerous NGOs throughout India: to create a powerful community to maneuver quick from consciousness to counsel, and additional extending help.

Lajja envisages a society, the place ladies, regardless of caste, class and faith, take pleasure in full citizenship, earn a livelihood with dignity and generate wealth and worth for all.

Group Lajja has up to now managed to create a powerful neighborhood of girls throughout India and has helped hundreds of Indian ladies on the floor degree. Lajja neighborhood is an ecosystem that evokes one another to construct a extra gender equal society in India. Group Lajja helps ladies’s human rights in India, and runs numerous city in addition to rural initiatives on a case to case foundation, taking one stride at a time. Over time, it has collected sturdy case research of the lives– which have been impacted on account of the efforts put in by the staff.

Lajja is working in direction of realizing a paradigm shift of views by encouraging ladies to cease pushing ladies’s points in India beneath the rug and as an alternative to overtly acknowledge them.

Concerning the Authors:

Anoushka is an award-winning entrepreneur, a marketer, and a TEDx Speaker, who believes that there is no such thing as a substitute to arduous work. She can be the power behind Lajja Diaries, Di-Mentions Studio, an award-winning digital advertising company; and Develop Labs. Jyoti Adya is the Founding Member of Lajja Diaries and Government Director of the Lajja Basis, has greater than 10 years of expertise within the discipline of social work.

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Anoushka and Jyoti have managed to put in writing a rollicking entertainer that makes you suppose arduous. Now we have these points throughout us, and we see so many ladies undergo them however by some means they’ve been accepted because the norm. The characters in Seeta & Geeta handle to make a small change, break generational patterns of patriarchy, and drive a change of their atmosphere.

The benefit of this ebook is that there is no such thing as a preaching in any respect. This one is a fully distinctive method and lens. It stands out as an unique voice. The ebook is aimed toward younger readers – each girls and boys alike. The ebook can be aimed on the international audiences who wish to perceive the gender points in India, as a result of the authors consider the desi points are very totally different from the gender points within the West like pay disparity and so on.

It is a ebook for the present technology that can drive the modifications sooner or later and the ebook comes out on the proper time to make them conscious of the challenges.

The ebook is an try to usher in long run perceptual change that the writer duo really feel men and women have to drive collectively. The change has to start on the household unit degree from a younger age.

The ebook is a hilarious and emotional learn together with a powerful social message which makes it a should learn!

Seeta & Geeta is now obtainable in numerous on-line and offline shops for the readers who like to learn.

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