July 5, 2022

Mirchi.com, a novel market for conventional goodies and snacks, on Monday mentioned it’s taking a look to lift about Rs 50 crore from strategic buyers to fund its enlargement.

The corporate, brainchild of Poornima Mital, was once began in 2018 with an funding of round Rs 2 crore and lists large and small dealers on its on-line platform.

Mirchi.com will use the investment to put money into advertising and marketing actions, together with working advertisements on TV and print media to extend emblem consciousness, in line with a remark.

”The corporate is taking a look at scaling as much as annual income of Rs 5 crore with a median cargo depend of 500 in step with day. The corporate may even challenge into world markets, in particular the United States and Canada, the place there’s a sizeable Indian diaspora who’re nostalgic about their favorite treats from India,” Mital mentioned.

At the moment, Mirchi.com has 800 huge, medium, small and residential dealers from in every single place India, who record their goodies, namkeens, pickles, cookies and different gourmand merchandise at the portal.

(With inputs from PTI)

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Printed on: Monday, March 14, 2022, 02:24 PM IST

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