July 6, 2022

Lux Industries Restricted, biggest innerwear producers, has introduced its new commercial marketing campaign movie Chehre Pe Muskaan. The brand new marketing campaign which has been conceived for the emblem ‘Lux Cozi’ essentially highlights without equal convenience and comfort that Lux Cozi merchandise be offering to its customers, which makes them so satisfied from within that it’s mirrored on their faces.

Focused on the male customers with an age bracket of 18 to 30 years (City + Rural), the marketing campaign stars Varun Dhawan because the lead forged who additionally occurs to be the Emblem Ambassador for Lux Cozi.

The Ingenious Company of the Movie is Ogilvy Mumbai, whilst the Director of the Movie is Neha Kaul of Corcoise Movies. As on lately, the marketing campaign is are living throughout tv, social media, out of doors, print and on flooring channels.

Talking at the release of the brand new marketing campaign, Saket Todi, Government Director, Lux industries mentioned, “We consider that Lux Cozi as a logo should be dynamic and in sync with how the shopper is transferring. As of late’s client for Lux Cozi is in search of a contented zone and we are hoping that this commercial movie will deliver a grin at the faces of our customers.”

Udit Todi, Government Director, Lux industries commented, “Our analysis confirmed convenience and comfort have been most sensible maximum on their choice and therefore a perfect mixture to provide our goal audiences. This industrial enunciates the emblem’s working out of our TG’s wishes. ”

Piyush Pandey, Chairman of World Ingenious & Government Chairman, Ogilvy India commented, “The aim of an undergarment is to make one really feel comfortable and comfy. It’s not to extend the sexual attraction or frame show. The brand new Lux Cozi movie that includes Varun Dhawan achieves the aim with dignity and beauty. A movie that no person will really feel uncomfortable gazing with the circle of relatives.”

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Neha Kaul, Director, Corcoise Movies, mentioned, “Filming with the package of power – Varun Dhawan used to be a sheer pride. Discussions and jamming periods with Varun have been a super value-add and I’m tremendous overjoyed with the movie.”

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Revealed on: Monday, March 14, 2022, 10:08 PM IST