July 6, 2022

Barcelona has signed on Spotify as its major sponsor in a deal that may raise the tune streaming platform’s title at the shirts and stadium of the L. a. Liga membership.

Below the partnership, Barca’s stadium shall be renamed “Spotify Camp Nou” within the first example of the membership including a sponsor’s title to the name, Sweden-based Spotify mentioned on Tuesday.

The financial terms of the deal were not disclosed, but a report from Catalan radio station Rac1 last month pegged the sponsorship agreement’s value at €280 million ($306 million).

“We are very proud to announce a pioneering alliance like this with a world-renowned organization like Spotify,” Barcelona President Joan Laporta said in a statement.

“This partnership will allow us to continue to bring the club closer to its fans and make them feel, even more, part of the Barca family through unique experiences … making it possible for us to connect with new audiences around the world.”

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Printed on: Wednesday, March 16, 2022, 12:52 PM IST

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